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A line sheet is a vital document for any designer and a good one will provide all the necessary information a buyer needs for taking a decision on whether or not to purchase a collection.
Discover what was Rihanna’s birth name, whom made her love fashion and why she has been in the Guinness World Book of Records six times.
Discover in this article, why the Creative Director of Valentino, Pierpaolo Piccioli, works in fashion, why he is so different from Anna Wintour and why the brand has gained icon status among Gen Z and Y.
Discover what made Iris Apfel famous, why she is so unique and also some tips on impeccable personal style.
Watch this video and learn how to define your brand colors, keep the color range consistent over time and how to define distinctive product features; key for a premium product pricing.
Listen to the tips, given by the founder of Couture Consultancy, in this video, to learn how to build a community around your brand by collecting email addresses of site visitors and by making visible social media buttons.
Listen to the tips, given by the founder of Couture Consultancy, in this video, to learn how to build a Roadmap yourself on an Excel or Number document. This Raodmap will allow all the streams of actions and deadlines of a project to be under control.
Listen to the tips, given by the founder of Couture Consultancy, in this video, to learn how to conduct yourself a market research to understand if your business idea is different enough from what is on offer in the market.
Listen to the tips, given by the founder of Couture Consultancy, in this video to learn what elements must be present in a collection to really stand out and attract the attention of potential buyers.
Considering the current situation, keeping a high margin on products is vital for brands. In this article, I first define what continuity or never out of stock products are. Second, I explain why these products allow designers and brands to keep a high profitability margin, and finally what factors to consider when creating a successful continuity product or product line.
In this article you will learn how to phase your collection in 4 drops throughout the year, in order to optimize inventory and maximize margins. Discover insider tips about collection planning at the end of the article.
Emerging designers must see this period as an opportunity to research new production options for their brand. Read this article to learn why.
Read our latest blog post featuring, Kara Van Cleaf, Fordham University Teacher Teacher, expert in social media and customer behavior. By reading our article you will learn how social media has disrupted the fashion industry for good, which platforms are popular to sell your goods and why second hand has still bright days ahead. Enjoy the educative reading!
As an emerging designer, one of the key success factors for differentiation in an over crowded market, is how you introduce your brand to fashion professionals or customers. Your message must be impactful and you need to get it right first time. You will be able to make the perfect selling speech after reading this article.
Read our latest blog post featuring a European Dandy, Florian Funk, expert in tailoring. By reading our article you will learn what to avoid at any cost when conceiving a suit, why blue has become an unavoidable colour in menswear and what are the biggest differences between the European and the American market.
Kim’s breadth and depth of experience allows her to give designers first hand tips on: how to precisely define their Instagram audience, test at no cost the features and functionalities of their website and what mistakes to avoid when launching a new product on the US market.
Prepare to embark on a grand and extravagant journey into 300 years of camp culture, at the Metropolitan Museum of Arts, until the September 8. “Camp: Notes on Fashion” analyses the origins of camp’s exuberant aesthetic and shows how the concept went from marginal to mainstream.
A new business idea often comes from an existing frustration which needs to be fulfilled. Following the steps of this article will allow fashion designers to evaluate, with real data, whether their business idea has a commercial potential.
Discover what Raf Simmons studied, what sparked his interest in fashion and why he worked for a couture house.
Born in Uganda to Congolese parents, Kahindo Mateene, started her label, KAHINDO, in 2009, creating statement pieces with a resort feel. Based in New York and produced in Chicago, the contemporary womenswear brand features bold colors and vibrant prints inspired by the designer’s African heritage and globe-trotting adventures.
One of the hardest challenges an emerging designer faces is to find customers and sell their collection to them. I've outlined some of my top tips on how to navigate the bewildering buying landscape, gathered from my time as a buyer.
Hikmete Morina launched her impeccably stylish workwear brand for women, HMÉTÉ, this summer in New York, after two years of research and hard work behind the scenes. The brand offers stylish, affordable and high quality clothes, exactly what Morina herself struggled to find.
While many in the fashion world will be spending the next month going from one fashion week to another, for those of us not following the pack onwards to Europe, there’s one more month to enjoy ‘Heavenly Bodies: Fashion And The Catholic Imagination’ at the Met (until October 8th, 2018), which brings together some of the Met’s finest medieval treasures and exquisite haute couture.
Cement Chemistry is the truly unique vision of architect Elena Kapompasopoulou, a collection of handmade limited edition jewelry, crafted from cement using innovative design and fabrication techniques.