AI Marketing Atelier for Founders, Entrepreneurs & Companies
Build a repeatable marketing system with AI. Reduce your marketing time by up to 70%.
A practical AI academy for founders, entrepreneurs, self-employed professionals and small companies, developed and delivered in Frankfurt.
Workshops • Implementation • Automation
All photos on the page developed with Midjourney - except the portraits of Katja Noschis Delaloye
Get notified when the program opens.
UPCOMING EVENTS
UPCOMING EVENTS
Democratising AI for Marketing & Keep Your Data Safe
Präsenz-Workshop at Kompass Gründerzentrum Frankfurt - This event is part of the Open Design Week Frankfurt Rhein Main.
Demokratisierung von KI im Marketing: ein praxisnaher Workshop zu ethischer KI, sicherer Datennutzung, KI-gestützter Content-Erstellung und Bildgenerierung mit Nutzungsrechten. Für Gründer:innen, Unternehmer:innen und Kreative.
WDC 2026 is funded by the State of Hesse, the City of Frankfurt/Main and the Kulturfonds Frankfurt RheinMain.
June the 9th - 10am-12.30pm
Kompass FrankfurtHanauer Landstraße 521
Frankfurt am Main, 60386
Experience
About the Program Creators
Katja Noschis Delaloye is a marketing strategist, university lecturer and founder of Couture Consultancy. With more than 25 years of experience in the international fashion industry — including her role as a founding team member and buyer at MR PORTER — she helps founders, entrepreneurs and companies clarify their brand positioning, build strategic marketing systems and translate creative vision into commercial success.
She has extensive experience working with universities, business schools, economic development organisations and entrepreneurial networks, delivering workshops and programs that support founders and business owners in building sustainable, future-ready businesses.
Through her consultancy and teaching, she combines brand strategy, digital marketing and AI-powered workflows to help entrepreneurs build modern, scalable communication systems they can use independently — reducing marketing time by up to 70%.
The AI Marketing Atelier course is produced in collaboration with Beatrice von Winterfeldt, Frankfurt-based photographer and AI visual expert, who leads the modules on AI image creation and AI agent development and brings professional video production to the entire course.
Her greatest motivation is seeing concrete results: participants implementing strategies in their daily work, growing their visibility and building businesses they can sustainably live from.
What We Offer
The AI Marketing Atelier helps founders, entrepreneurs, self-employed professionals and small companies integrate AI into their marketing workflows and build a repeatable system for communication, content creation and business growth.
Participants leave the program with a complete AI-supported marketing system they can run independently — reducing their marketing time by up to 70% and freeing up space for strategy, creativity, customer relationships and business development.
Pilot Program — Frankfurt, 2026 A 6-week live workshop program in Frankfurt, with 6 sessions of 2.5 hours each. The pilot group is small and free of charge. To fully benefit from the program, participants should dedicate approximately 6 hours of individual work alongside the workshop sessions.
Online Course — Coming Soon The same 6-module structure, available at your own pace on Teachable. Produced professionally with Beatrice von Winterfeldt. Ideal for founders and companies outside Frankfurt or those who prefer self-paced learning. Join the waitlist to be notified at launch.
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Method
Use tools such as ChatGPT and Perplexity to analyse your market, identify competitors and define your target audience. Participants learn how to structure prompts to extract relevant business insights and clarify their brand positioning. Define your key success factors to use for SEO and GEO.Why you need it
Without a clear positioning, even strong products or services struggle to stand out. This workshop helps you define who you are speaking to, what makes your brand unique, and how to communicate your value effectively. -
Method
Learn how to use AI tools responsibly while protecting your business data and communicating your brand values transparently. Participants are introduced to best practices for working with AI within the European regulatory environment, including basic principles of data protection and safe use of digital tools including copyrights image rules. The workshop also explores how to communicate sustainability claims clearly and credibly, avoiding common greenwashing pitfalls.Why you need it
Trust is a key asset for modern brands. Founders must be able to use AI technologies while protecting their intellectual property and customer data. At the same time, transparent and responsible communication builds long-term credibility with audiences who increasingly expect authenticity and accountability from the brands they support. -
Method
Define the right social media channels for your business and create a realistic media plan. Participants develop posting plan; including posting formats, tone of voice, and a sustainable posting rhythm.Why you need it
Consistency is key to visibility. A clear strategy ensures that your communication stays focused and manageable, helping you build a recognisable brand presence over time. -
Method
Learn how to structure prompts and create your own GPT to generate texts efficiently for social media, newsletters, and website communication. Participants also learn how to integrate relevant keywords into their content.Why you need it
Well-structured text generation allows you to produce high-quality communication faster while maintaining a consistent tone of voice. Strategic use of keywords also improves discoverability for Google and Large Language Models likes Chat GPT, Claude and Perplexity. -
Method
Learn how to generate brand-consistent visuals for your website and social media using AI tools such as Midjourney, Seedream,Sora or similar platforms. Participants develop efficient prompts and create their own visual content library.Why you need it
Strong visuals are essential for digital communication. AI image generation allows founders to produce professional-quality visuals while maintaining a coherent brand aesthetic. -
Method We set up 1–2 simple automation workflows using Make.com (and AI where useful) to reduce repetitive tasks and connect your tools. The focus is on marketing automations — so your communication runs consistently, even when you are busy with everything else.
Examples include:
Turning content ideas into a weekly plan with draft captions
Auto-recording calls and generating AI summaries
Saving enquiries and leads into a tracking sheet with follow-up reminders
Generating structured email replies and meeting follow-ups
Why you need it AI helps you create faster. Automation helps you stop doing the same work twice. With lightweight workflows in place, you free up time for revenue-generating work, keep your marketing consistent, and build operational reliability without needing a big team.
Our 6-Module Formula
6 sessions of 2.5 hours each — available as a live workshop program in Frankfurt or as a self-paced online course / soon available
Our Academy Process
Analyse
You analyse your market, competitors, and audience to sharpen your positioning, clarify your offer, and define what makes you the obvious choice.
Plan
You choose the right channels for your business and create a realistic content plan you can maintain, with clear topics, formats, and posting frequency.
Implement
You build your AI workflow: create your GPTs, set up your prompt system, and block weekly time to produce captions, posts, and newsletters efficiently and consistently.
Collect the Results
You track what performs, fine-tune your system, and turn consistency into growth, more visibility, more leads, and increasing income.
The AI Atelier Project
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