AI Marketing Atelier
for Female Founders
Build a repeatable marketing system with AI.
Frankfurt pilot program
Workshops • Implementation • Automation
Get notify when the program opens.
Experience
About the Program Creator
Katja Noschis Delaloye is a marketing strategist, university lecturer and founder of Couture Consultancy. With more than 25 years of experience in the international fashion industry — including her role as a founding team member and buyer for MR PORTER — she helps entrepreneurs clarify their brand positioning, build strategic marketing systems and translate creative vision into commercial success.
She has extensive experience working with universities, business schools, economic development organizations and entrepreneurial networks, delivering workshops and programs that support founders in developing sustainable businesses.
Through her consultancy and teaching, she combines brand strategy, digital marketing and AI-powered creative workflows to help founders build modern and scalable communication systems.
Her greatest motivation is seeing the concrete results of what she teaches: entrepreneurs implementing the strategies and tools in their daily work, growing their visibility, and ultimately being able to build businesses they can sustainably live from.
What We Offer
The AI Atelier helps female founders integrate AI into their marketing workflows and build a repeatable system for communication, content creation and business growth.
Through practical workshops and trainings, participants learn how to create content faster, organise their digital material efficiently and automate repetitive marketing tasks — freeing up time for strategy, creativity and business development.
Participants leave the program with a complete AI-supported marketing system they can run independently every week.
Our 6-week Program
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Method
Use tools such as ChatGPT and Perplexity to analyse your market, identify competitors and define your target audience. Participants learn how to structure prompts to extract relevant business insights and clarify their brand positioning.Why you need it
Without a clear positioning, even strong products struggle to stand out. This workshop helps you define who you are speaking to, what makes your brand unique, and how to communicate your value effectively. -
Method
Learn how to use AI tools responsibly while protecting your business data and communicating your brand values transparently. Participants are introduced to best practices for working with AI within the European regulatory environment, including basic principles of data protection and safe use of digital tools. The workshop also explores how to communicate sustainability claims clearly and credibly, avoiding common greenwashing pitfalls.Why you need it
Trust is a key asset for modern brands. Founders must be able to use AI technologies while protecting their intellectual property and customer data. At the same time, transparent and responsible communication builds long-term credibility with audiences who increasingly expect authenticity and accountability from the brands they support. -
Method
Define the right social media channels for your business and create a realistic media plan. Participants develop posting categories, content formats, tone of voice, and a sustainable posting rhythm.Why you need it
Consistency is key to visibility. A clear strategy ensures that your communication stays focused and manageable, helping you build a recognisable brand presence over time. -
Method
Learn how to structure prompts and create your own GPT to generate texts efficiently for social media, newsletters, and website communication. Participants also learn how to integrate relevant keywords into their content.Why you need it
Well-structured text generation allows you to produce high-quality communication faster while maintaining a consistent tone of voice. Strategic use of keywords also improves discoverability on platforms such as Instagram -
Method
Learn how to generate brand-consistent visuals for your website and social media using AI tools such as Midjourney, Sora or similar platforms. Participants develop efficient prompts and create their own visual content library.Why you need it
Strong visuals are essential for digital communication. AI image generation allows founders to produce professional-quality visuals while maintaining a coherent brand aesthetic. -
Method: We set up 1–2 simple automation workflows using Make.com (and AI where useful) to reduce repetitive tasks and connect your tools. Examples include:
turning content ideas into a weekly plan and draft captions
saving enquiries/leads into a tracking sheet with follow-up reminders
generating structured email replies and meeting follow-ups
creating invoice drafts from a form or structured input
Why you need it: AI helps you create faster. Automation helps you stop doing the same work twice. With lightweight workflows in place, you free up time for revenue-generating work, keep your marketing consistent, and build operational reliability without needing a big team.
Our Workshop Process
Analyse
You analyse your market, competitors, and audience to sharpen your positioning, clarify your offer, and define what makes you the obvious choice.
Plan
You choose the right channels for your business and create a realistic content plan you can maintain, with clear topics, formats, and posting frequency.
Implement
You build your AI workflow: create your GPTs, set up your prompt system, and block weekly time to produce captions, posts, and newsletters efficiently and consistently.
Collect the Results
You track what performs, fine-tune your system, and turn consistency into growth, more visibility, more leads, and increasing income.
The AI Atelier Project
Scale fast, use AI smartly
Let’s Work Together, register for our programIf you're interested in working with us, complete the form with a few details about your project.
Program start date mid May 2026.