Partners and Collaborators
Martin Wilhelm has a great passion for fashion business and is a holistic business strategist and synergetic management organizational developer. He founded his own consulting concept “Prinzip ZusammenWachsen”, which enables companies to transform and grow the business together as a team in a sustainable and synergetic way.
Martin worked for a long time in the fashion industry and consumer goods sector in various leadership positions of: strategic business development, Merger & Acquisitions and Organizational Development. He owns several diplomas, certificates, and certifications from universities, official educational institutions, and the chamber of commerce. With his expertise he owns a good understanding of both financial numbers and company structures and ambitions.
Beatrice von Winterfeldt is a German fashion and beauty photographer whose refined visual language blends striking elegance with emotional intimacy.
Known for capturing the soul of her subjects while making products stand out effortlessly, her work has appeared in VOGUE, Harper’s Bazaar, ELLE and her clients include Zalando, Art Deco and Hugo Boss.
Since 2024 Bea and Katja work together on visual concepts that blend fashion, art, and storytelling. From creative direction to execution, they create imagery that brings brand narratives to life with authenticity and impact.
Who we are
Couture Consultancy was founded in 2015 in New York by Katja Noschis Delaloye and has been headquartered in Frankfurt since May 2022.
The consultancy tailors its services to the specific needs of each fashion and lifestyle entrepreneur. Its expertise spans strategic brand positioning, developing a consistent visual and communication language, photoshoot and campaign creation in collaboration with photographer Beatrice von Winterfeldt, social media and content strategies including team training for effective implementation, as well as workshops, lectures, and keynotes delivered by Katja Noschis Delaloye on digital brand strategy, sustainable positioning, and AI in creative workflows.
Every collaboration begins with a free initial consultation, ensuring the right foundation from the start. Couture Consultancy is dedicated to building long-term partnerships and achieving the best possible results. Core values such as sustainability, digital relevance, and inclusivity are at the heart of every project.
From 2018 to 2020, Couture Consultancy was based at Spring Place in New York, the headquarters of New York Fashion Week, further strengthening its global industry connections.
Experience
From 2009 to 2014, Katja Noschis Delaloye was part of the founding team of MR PORTER, personally hired by Natalie Massenet. She conducted the market study that defined the brand’s positioning and curated 80% of the launch assortment, securing labels such as Gucci, Balenciaga, Lanvin, Paul Smith, J.Crew, and Rag & Bone. She then served as Buying Manager for Tailoring and Classic Accessories, shaping MR PORTER into one of the most influential menswear platforms of the decade.
Before that, from 2006 to 2009, Katja worked as a buyer and manager at Bon Génie-Grieder, Switzerland’s leading luxury department store, where she gained deep experience in buying and brand management.
Fashion as a passion
From the age of 15, when Katja began modeling in Switzerland, she felt at home in the creative and international world of fashion. Surrounded by diverse people and creative minds, she immediately knew she wanted to build her career in this field — a decision she has never questioned.
After earning a Master’s in International Affairs in Geneva, Katja pursued the prestigious Master in Fashion, Experience & Design Management (MAFED) at SDA Bocconi in Milan in 2005. The program equipped her with the tools to conceptualize and structure the fashion business, skills she applied directly to real-life case studies and projects.
That same year, she gained hands-on experience as Assistant to the Head of Communication at Costume National in Milan, supporting the brand’s press and communication strategy and further strengthening her connection to the creative side of the industry.
Photography: Christian Coigny
New York achievements 2015-2020
In 2015, after relocating to New York, Katja founded Couture Consultancy, focusing on coaching and guiding designers to reach their full potential. Since then, she has launched and developed numerous brands and delivered talks and workshops for fashion entrepreneurs on various aspects of the business.
From 2018 to 2020, the consultancy was based at Spring Place, the headquarters of New York Fashion Week, strengthening its industry presence. During this period, Katja coached a group of 10 designers for Dreams NY, preparing them for Tranoï Richelieu SS19 in Paris, where she also managed the showroom across the five-day trade show.
In 2020, Couture Consultancy began a collaboration with Maker’s Row, where Katja became a Top Tier Expert on their new platform Embark.Live — a space designed to connect entrepreneurs and small businesses with industry-leading consultants and specialists.
Frankfurt Achievements
From January 2021 to March 2022, Katja Noschis Delaloye served as Online Strategy and Marketing Manager for The Listener Concept Store and the soon-to-launch LSTNR website. In this role, she defined the brand positioning, developed the product category strategy, and built the marketing roadmap for the launch. She also acted as Creative Director, overseeing editorial concepts and product imagery, while gaining valuable insight into the dynamics of a German corporate environment.
In March 2022, Katja officially registered Couture Consultancy in Frankfurt. Since then, she has organized Transforming Frankfurt Fashion, an official Frankfurt Fashion Week event, and collaborated with designers including INCENTIVE! Cashmere, Quartier Frau, Creätr, Christin Fabian Cashmere, and St Beex. She also leads seminars and workshops with organizations such as the Start-up Accelerator Center, Gründerzentrum, Hessen Design, and Jumpp, supporting entrepreneurs in building strong, future-ready brands.
Photography: Peter Sun, model Seito
What people are saying
“Couture consultancy is a great company. Katja’s knowledge of the industry and her experience are invaluable. She gives you personalized attention and really seeks to understand you and your goals. Her work ethic and responsiveness show that every client matters to her and that she is invested in your success.”
— Aline Voldoire: Fashion Entrepreneur