Who we are
Couture Consultancy was founded in 2015 in New York by Katja Noschis Delaloye and has been headquartered in Frankfurt since May 2022.
The consultancy tailors its services to the specific needs of each fashion and lifestyle entrepreneur. Its expertise spans strategic brand positioning, the development of a consistent visual and communication language, photoshoot and campaign creation in collaboration with photographer Beatrice von Winterfeldt, as well as social media and content strategies, including team training for effective implementation.
Education and knowledge transfer form another key pillar of Couture Consultancy’s work. Katja Noschis Delaloye regularly designs and leads workshops, seminars, lectures, and keynotes on digital brand strategy, sustainable positioning, and the use of AI in creative workflows. Through these programs, she supports entrepreneurs, creative professionals, startups, and institutions in developing the skills needed to build strong and future-ready brands.
Every collaboration begins with a free initial consultation, ensuring the right foundation from the start. Couture Consultancy is dedicated to building long-term partnerships and achieving the best possible results. Core values such as sustainability, digital relevance, and inclusivity are at the heart of every project.
From 2018 to 2020, Couture Consultancy was based at Spring Place in New York, the headquarters of New York Fashion Week, further strengthening its global industry connections.
Experience
From 2009 to 2014, Katja Noschis Delaloye was part of the founding team of MR PORTER, having been personally hired by Natalie Massenet. She conducted the market research that helped define the platform’s positioning and curated approximately 80% of the launch assortment, securing brands such as Gucci, Balenciaga, Lanvin, Paul Smith, J.Crew, and Rag & Bone. She later served as Buying Manager for Tailoring and Classic Accessories, contributing to the development of MR PORTER into one of the most influential global menswear platforms of the decade.
Prior to this, from 2006 to 2009, Katja worked as a buyer and manager at Bon Génie-Grieder, Switzerland’s leading luxury department store. In this role she developed strong expertise in buying, brand development, and luxury retail management within a highly competitive international market.
Fashion as a passion
From the age of 15, when Katja began modeling in Switzerland, she felt at home in the creative and international world of fashion. Surrounded by diverse people and inspiring creative minds, she quickly realized that this was the industry where she wanted to build her career — a conviction that has guided her ever since.
After earning a Master’s degree in International Affairs in Geneva, Katja deepened her expertise by completing the prestigious Master in Fashion, Experience & Design Management (MAFED) at SDA Bocconi in Milan in 2005. The program provided her with a strong foundation in the strategic and operational aspects of the fashion business, combining academic insight with practical case studies and industry projects.
During that same period, she gained valuable hands-on experience as Assistant to the Head of Communication at Costume National in Milan, supporting the brand’s press and communication activities and further strengthening her connection to the creative and editorial side of the industry.
Photography: Christian Coigny
Building Couture Consultancy in New York (2015-2020)
In 2015, after relocating to New York, Katja Noschis Delaloye founded Couture Consultancy, focusing on guiding fashion entrepreneurs and designers in building strong and sustainable brands. Through strategic consulting, brand development, and mentoring, she supported designers across multiple aspects of the fashion business while also delivering talks and workshops for emerging fashion entrepreneurs.
From 2018 to 2020, Couture Consultancy was based at Spring Place in New York, the headquarters of New York Fashion Week, strengthening its presence within the international fashion ecosystem. During this period, Katja coached a group of ten designers for Dreams NY, preparing them for Tranoï Richelieu SS19 in Paris, where she also managed the showroom throughout the five-day trade show.
In 2020, Couture Consultancy began a collaboration with Maker’s Row, where Katja became a Top Tier Expert on their platform Maker’s Row Embark.Live, connecting entrepreneurs and small businesses with industry experts and resources to help grow their brands.
The Founder
Katja Noschis Delaloye is a marketing strategist and creative director working at the intersection of fashion, entrepreneurship, and digital innovation. As the founder of Couture Consultancy, she advises fashion and lifestyle brands on brand positioning, creative campaigns, and marketing strategies designed to build long-term visibility and meaningful brand growth.
Her work is shaped by more than two decades of international industry experience across Europe and the United States, collaborating with both emerging designers and established luxury brands. Known for combining strategic thinking with a strong visual sensibility, Katja helps brands translate their identity into clear and compelling narratives that resonate across digital and physical environments.
With a background spanning consulting, buying, brand management, online strategy, and creative direction, she brings a holistic understanding of the fashion ecosystem—from product and storytelling to customer experience and digital communication. This cross-disciplinary perspective allows her to support brands not only creatively, but also strategically as they navigate an increasingly complex market.
Alongside her consulting work, Katja regularly develops workshops, lectures, and educational formats for entrepreneurs, startups, and academic institutions. Her teaching and public speaking focus on marketing strategy, brand development, and the evolving role of AI in creative industries, helping the next generation of designers and founders build sustainable and forward-thinking businesses.
Collaborators
Beatrice von Winterfeldt is a German fashion and beauty photographer known for her refined visual language and ability to create images that feel both powerful and intimate. Working across fashion, jewelry, and beauty, her photography combines editorial precision with a strong sense of atmosphere, allowing products and personalities to stand out naturally while maintaining a distinctive elegance.
At the core of Bea’s work is the relationship between the camera and the person in front of it. By creating an environment of trust and ease on set, she captures images that reveal authenticity while maintaining a polished, editorial aesthetic. Her visual style is clean, modern, and emotionally resonant, balancing strong composition with subtle storytelling.
With more than a decade of experience in fashion imagery, she collaborates closely with luxury brands, independent labels, and creative teams to develop distinctive visual identities and campaign narratives. Her work has appeared in international publications including VOGUE, Harper’s Bazaar, ELLE, l’Officiel, and InStyle, while her clients include brands such as Hugo Boss, Zalando, ARTDECO, and Purelei.
Martin Wilhelm is a strategy consultant, business coach, and mediator based in Frankfurt and the founder of the consulting initiative Prinzip ZusammenWachsen. His work focuses on helping organizations, teams, and entrepreneurs grow through strategic clarity, strong collaboration, and human-centered leadership.
With a background in international business and corporate leadership, including roles at companies such as PepsiCo and Levi Strauss & Co., Martin combines analytical thinking with systemic coaching and mediation methods. He supports organizations in navigating change processes, strengthening team dynamics, and building sustainable structures for long-term growth.
Based in Frankfurt and working internationally, Martin collaborates with Katja Noschis Delaloye on workshops and programs that bring together strategy, marketing, and AI-driven innovation to support entrepreneurs and creative professionals.
What people are saying
“Couture consultancy is a great company. Katja’s knowledge of the industry and her experience are invaluable. She gives you personalized attention and really seeks to understand you and your goals. Her work ethic and responsiveness show that every client matters to her and that she is invested in your success.”
— Aline Voldoire: Fashion Entrepreneur