Press, marketing and art direction: Transforming Frankfurt Fashion

Katja Noschis Delaloye and Peter Sun collaborated on the project Transforming Frankfurt Fashion. Katja elaborated, with Christine Fehrenbach and Béatrice Steimer, the idea of a direct to consumer event, in the frame of the Frankfurt Fashion Week.

The main goals of the event were.

1. To increase the Hessische labels brand awareness, among the creative community and the public. This is why press around the event is so important.

2. To increase the knowledge of the designers to tackle the sustainability challenge they are facing.

3. To allow artists and dancers to express themselves during the event, in the immersive art installation and for the creative community to network and become stronger.

The event took place from the 20-22 of June 2022 and included two workshops for fashion designers and an immersive art installation, photo below.