Services
Brand positioning
Aim: Increase brand awareness & sales.
Method: Couture Consultancy (CC) meets with the founder/designer to review: collection, production, website & social media.
The client fills in a positioning questionnaire to determine: Key Success Factors, Business Persona, Brand Colors & Environment.
Results are reviewed, brand and market strategy are defined for the client.
Online Strategy
Aim: Improve aesthetic & consistency of the website to increase traffic.
Method: Couture Consultancy (CC) meets with the founder/designer to review the website: layout, pages, product description, About section & imagery.
The designer/founder fills in the “Website Review Questionnaire” to determine the website’s: objective & message.
The consultant reviews the questionnaire & writes a report to highlights the website’s strengths, weaknesses & identify opportunities to improve it. An in person meeting will follow to discuss the report & timeline to implement changes.
Collection planning
Aim: Sharpen product features, minimize inventory risk &create marketing material.
Method: Couture Consultancy (CC) meets with the founder/designer to review the sample collection & the marketing material: number of styles, colors, labels, consistency with previous collections, mark-up, linesheet & lookbook.
CC will then write a report underlying strengths, weaknesses, opportunities & threats of the current collection. Will follow an in person meeting to build a roadmap and suggest how to implement changes in a timely & efficient manner.
US market strategy
Aim: Prepare brands for trade-shows or for being placed in a show-room. Identify best US cities and States for distribution.
Method: Couture Consultancy (CC) meets with the founder/designer to review: collection, production, website & social media.
The consultant will then write a report highlighting: strengths, weaknesses of the brand with a list of the potential show-rooms and trade-shows to approach. Will follow an in person meeting to discuss right countries to target and budget needed to achieve expansion.
Brand Launch
Aim: Maximize launch impact & sales.
Method: Couture Consultancy (CC) meets with the founder/designer to discuss the initial business plan or idea.
Send brand positioning questionnaire to determine: Key Success Factors, Business Persona, Brand Colors & Environment.
A written report will follow, including: market trends, client surveys, market size, initial merchandising plan, website mock up & initial imagery. CC then builds a roadmap and suggests how to implement different operations in a timely & efficient manner.
Coaching
Aim: Empower designers to sell their collection to buyers and potential investors.
Method: Couture Consultancy (CC) meets with the founder/designer to review: sample collection, production, website & social media.
The Consultant will then make a personalised offer, depending on the needs of the designer with a precise timeline to follow and questionnaires to fill in.