Social Media Strategy & Paid Campaigns: Grace | Accelerating Female Entrepreneurship

Grace Berlin Accelerator – 300 Applications in 3 Weeks Through Smart Paid Social

Challenge
The Grace Berlin Accelerator needed to fill a new cohort of female entrepreneurs and mixed-gender startup teams, targeting applicants across Germany. With a tight timeline and high competition, the challenge was to drive high-quality applications quickly, affordably, and at scale.

Solution
I designed and executed a full-funnel paid social campaign using Meta Ads (Instagram + Facebook) and LinkedIn. Before launch, we developed a detailed roadmap that included:

• Audience Personas: Women founders & aspiring entrepreneurs, aged 28–55, tech/startup-savvy, living in Germany.

• Budget Allocation: A lean yet high-impact daily spend strategy to maximise reach and conversion across platforms.

• Content Strategy: A content calendar with Reels, carousels, and founder-driven storytelling posts optimised for engagement.

Key actions included boosting high-performing organic posts, creating platform-specific creatives, and continuously optimising targeting and placements based on real-time performance data.

Results

• 300 qualified applications in just 3 weeks

• Applications exceeded the program’s target, enabling Grace to successfully form a new startup cohort

• Strongest engagement from boosted Reels and community-oriented content

• Excellent cost-efficiency compared to previous campaigns (CPL benchmarked)

Why it Worked
This campaign succeeded by aligning business objectives (recruitment) with founder pain points (mentorship, visibility, support), then delivering that message at the right moment to the right audience. Every touchpoint—from visual to call-to-action—was designed to convert.

Want similar results for your brand or program? Let’s build a strategy that turns content into conversions.